WELCOME!!

 

 

 

 

 

Come on in. Good to see you all.  Take your shoes off, don't worry about the carpet. Have a drink (though make sure you have a designated wisdom-provider with you, if its not you. Drinking and imparting wisdom don't necessarily mix) and settle in. 

This is the wiki, courtesy of Peanut Butter wiki a.k.a. PBWiki, for the community that will be helping me write the 4th Edition of CRM at the Speed of Light.

 

The idea is pretty straightforward. We now live in an era where there are means to pull together the collective intelligence of an incredibly large number of people who haven't necessarily had the good fortune of being known to other incredibly large amounts of people - but still have important stuff to contribute. The idea of the "wisdom of the crowd" being harnessed is called typically "crowdsourcing." Whether you like the term or not, the idea makes some real sense. So I decided that rather than rely on moi to do all the thinking and research,  I would reach out and ask for the help of those of you who want to be a part of this book. There are some real benefits to being part of the CRMSOL (the cute acronym I'm going to use to prevent carpal tunnel syndrome from afflicting my wrists) community that I'll outline below. There are some rules that will have to be respected and some structure that already exists around the book that won't be changing, but otherwise this will be pretty wide open. It will be a great opportunity for future authors, people who would  like a moment in the sun (a.k.a. attribution in the book), for vendors who want to demo their wares to me and potentially be included in the book either as a mention in the chapter or to even potentially be considered for the chapter based and, of course, highly coveted, "Steppin' Out" winner. Depending on the rules of McGraw-Hill to some extent here, I'm going to also be releasing some of the chapter segments in progress when need be so that they can be discussed in the parts of the wiki that will be set up for that. Then there are going to be things that I don't even know about yet that we'll do because we'll figure it out. So, jump right in, read the rules and benefits and get ready to rock! Make me look good. I'm putting my reputation in the hands of this community. Gulp. But I'm down wit' it.

 

LET'S GET STARTED!

 

 

NAVIGATING THE WIKI

This isn't too hard. There is a table of contents page that  you can click on that will take you to each page individually. Once on the appropriate page, you can enter your suggestions, create links to the sources that you want me to look at and provide "backup documentation" digitally if you'd like.  The rules for editing the wiki are on the instructions page (see below for that) but you'll note there is an edit button on each page. Click it, edit or do something new. What I would ask you to do is NOT delete someone else's work though. This isn't designed to create the definitive knowledgebase for CRM 2.0. The wiki I have at crm20.pbwiki.com is there for this.  Feel free to join it. Its public. This wiki is public too.

 

 

General Pages

 

CRMSOL Community Rules and Benefits

CRMSOL FAQ

Prize Vote Page

 

 

Table of Contents

 

Chapter 1:   OMG! Your Customer Really Is Your BFF!

Chapter 2:   Business 2.0 Models - Leaders Speak from Out There

Chapter 3:   CRM, CMR, CEM, VRM...Who Cares?

Chapter 4:   The Customer Owns You - Or At Least the Experience With You

Chapter 5:   Enterprise 2.0

Chapter 6:   Pay Attention & We'll Pay You: Business Models for the New Enterprise

Chapter 7:   Advocacy is a Two Way Street

Chapter 8:   Do You Have the Right Tools for Customer Engagement

Chapter 9:   My So-Called Life - User Generated Content Plus Your Business

Chapter 10: Love Your Customers - Publicly: Blogs and Podcasts

Chapter 11: Wikis Are A Weird Name For Collaboration and Knowledge, N'est ce pas

Chapter 12: Social Networks, User Communities: Just TALK To Your Customers, For Heaven's Sake

Chapter 13: Movin' and Groovin': The Use of Mobile Devices

Chapter 14: Everybody Get Together Try to Love One Another Right Now: The Extended Value Chain

Chapter 15: There's Not Much More That You Can Say About Sales Than Sales People Do

Chapter 16: Marketing Means Talk With Not Talk At

Chapter 17: On The Front Lines: Customer Service Meets the 21st Century

Chapter 18: Field Service Means Never Having To Say Your Sorry Onsite

Chapter 19: The Back Office Gets Customer Centered Despite Themselves

Chapter 20: You Got Partners, We Got Answers

Chapter 21: Get Down Right to the Vertical Nitty-Gritty

Chapter 22: The Difference: CRM, the Public Sector and Politics

Chapter 23: There's No Business Like Small Business

Chapter 24: SOA for Poets

Chapter 25: On Demand, On Premise, Web Services: The Debate Continues

Chapter 26: The Data Model Walks The Runway

Chapter 27: The Voice of the Customer Intones: Its a Program, Not a Project, Stupid

Chapter 28: 21st Century Customer Strategies - OH YEAH

Chapter 29: Mapping the Customer Experience (Not Google Maps)

Chapter 30: Talk a Little, Talk a Lot; Be a Multichannel Communications Warrior: Communications Planning

Chapter 31: You Can't Handle the Truth - So You Have to Change

Chapter 32: Process Makes Perfect - Or Is That Practice(s)?

Chapter 33: I Want This Chapter to be on Privacy - But If I Wrote It, I'd Have to Blog About You

Chapter 34: Measuring Customer Value, Analytics and God

Chapter 35: Sigh. Time to Choose the Vendor

Chapter 36: Implementing the Sucker

Chapter 37: Wrapping it Up - How Successful Are You Really?

Chapter 38: Waving to the Future

Appendix A:  Finally Top (and Bottom) Ten Lists

 


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