What is the business value of blogs and podcasts? Examples of success and failure. How blogs can be used by customers as verbal terrorism and how that affects your view of your customer.

 

Number of Pages: 12

 

 

What Should Be Included and Why?

 

 

 

 

 

 

 

 

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1) somewhere you might want to distinguish between consumer goods and others (e.g., professional services vs . purchasing detergent). This are different in the social media space sensible metrics - a framework for measuring blog success http://commetrics.com/?p=34

2) also what about culture, without wanting to stereotype, Americans are quite open about talking and chatting online, in some other countries things are a bit different, worst is where CEOs rarely if ever would type a comment or want to blog - how one tackles social media there is a bit different, is it not? http://commetrics.com/?p=37

http://commetrics.com/?p=35

3) social media can also be a terrific time waster and what some people call conversation may be little more than just stating an opinion - and no some corporates have not necessarily done it right -

http://commetrics.com/?p=10

Well, I hope the Wiki will soon allow us to register properly and add comments. Thanks for a) inviting us and b) fixing the little problem.... not much time left to finish the book.

 

 

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